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What makes a successful trade show booth?
It’s no secret that trade show success is measured by how much effort you want to put into it. At an industry trade show, drawing attention is everything. The attendees are familiar with your competitors, and in order to draw prospects to your trade show booth, you must master the art and science of trade show marketing. Take risks and go beyond the standard trade show branding techniques to reap the greatest rewards. In this article, we are sharing tips from our trade show experts on ways to guarantee a successful trade show booth.
First Impressions Are Everything
Studies show that your first impression has a high correlation with the actual long-term status of your relationship. There’s not much time for you to spare on your initial presentation either. Our first opinion of someone forms in only one-tenth of a second.
Not surprisingly, we see similar results when someone’s first impression is of a brand. It takes only one-fifth of a second to form an opinion of a website and 94% of that opinion is design related. Therefore, creative trade show booth ideas can give you a huge edge at any event. Not all companies have a big budget, but one thing that should never be left to chance is your trade show exhibit’s design. Make your exhibit stand out.
Design Your Booth For Your Customer
Perhaps the biggest mistake in successful trade show branding is to build the booth to service your brand. Of course, you want attendees to quickly learn what your brand has to offer, but always remember that the attendees are your end goal. In order to exhibit a booth that works, streamline the experience for the customer.
92% of attendees at all trade shows attend solely to see new product offerings, according to the Center for Exhibition Industry Research. If your brand manufactures headphones or sells portable power banks, create an interactive booth that showcases the strengths of your new product. Even if your services are less concrete, think of a bold way to communicate the benefits of your services through an activity or presentation.
Draw Them In With Displays
Marketing budgets for trade shows vary dramatically from brand to brand. When you have a large footprint you may be tempted to create a walled-off, contained space to create the sensation of exclusivity. However, as Sharon Leicham, Merchandising Editor, noted a few years ago, the walls and banners that create the space of your trade show booth should not destroy eye lines or block off the promotional features of your booth.
Actively invite attendees in with merchandise and product displays to generate more leads.
Draw Them In With a Gift
Promotional giveaways that are easily visible are a way to extend your booth’s reach. Hand out big stickers, wearables or light up trinkets and turn it into a game. Those who wear your promo items have a chance to win something big at the end of the show.
These are great because the more people you get to wear them, the more others will want one. It’s also a great conversation starter for attendees, and your brand and booth are inserted into that conversation.
Make Things Interactive
If you can, make your product or service interactive. People will stay and a crowd will form, and that will give you and your team an opportunity to make more face-to-face connections.
Not all brands are easy to display. Find a way to allow your booth traffic to interact with your products or services. Not only will you generate interest, but also they will get a better understanding of your value proposition. Touch screens are a great way to display any type of business offering as long as it’s interactive.
Need a trade show display?
The benefits of exhibiting at a trade show can surpass any marketing or growth technique. Billions of business deals are done at trade shows every year. The biggest and best trade show booths definitely have the edge, but not all are successful. iSpace Printing can help make your tradeshow presence a successful one! Call (317) 656-1617 or request a quote here to get started.